https://gopashahanedesign.com/about daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/c52cdfc2-162c-49f6-bcd0-fcf1c3a927fb/gopa+copy.png https://gopashahanedesign.com/new-page daily 0.75 2023-12-15 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/5056a696-0643-45c2-b5c9-d48666c205af/UX+LinkedIn+Learning+Certificate.jpg Resume & Certificates Become a User Experience Designer by LinkedIn Learning. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/fd3008fa-86fa-4cc4-a078-bc55f093d5b2/Screenshot+2022-09-27+at+9.28.45+AM.png Resume & Certificates Google UX Design certificate https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1702676330097-N4VM9BE15K9LDQ7E03PS/Screenshot%2B2023-12-15%2Bat%2B3.37.51%2BPM.jpg Resume & Certificates UX Writing Academy Certificate https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/d6704920-9739-4b95-9580-048ba4f29d94/Screenshot+2023-12-15+at+3.34.32+PM.png Resume & Certificates Resume https://gopashahanedesign.com/sketches daily 0.75 2022-06-26 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/c938a6a0-996d-4c3c-9681-6ba9c328deff/Thinking+man.JPG Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/c744e871-d366-45ff-a904-e169d26930dd/WOMAN+.JPG Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270310249-RPMVE2DSHT1P2SAICFHG/Falling%2Bangel.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/84f056e7-860f-4d81-b717-029f866ac685/embrace.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/6c51e34c-925f-4e09-8dc6-0b6208d6393b/hands+holding.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/efd02cad-dad5-4ab9-bd34-efb19b0784f4/Durga.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1ab52db4-39fd-4f2c-a1bb-5e62bda1b8d2/Smoking+thinker.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270265183-GD51LLXS5Y58NQ67FJ6P/ballerina.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270395696-YOFF7V7NKLCERON0TPFL/Window.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/7bcabe8e-252b-472f-8867-a311fc9d5abb/Ebony+and+I.JPG Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270212835-TBZZC7P6X6J7H7T56GTK/Windows%2Bin%2Balley.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270286438-4H37I2DO147M36XV3LKR/Rose%2B%2526%2Bthorns.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/0355175e-9898-4c53-862a-85463c38e952/Guitar.jpg Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1b0c9cc7-22b4-40c3-8912-8a377bda14b4/Thinking+woman.JPG Sketches https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1656270362207-MM6VOQA45OID3HJFLN51/Sadness.jpg Sketches https://gopashahanedesign.com/ux-writing-challenge daily 0.75 2022-07-14 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/6a2089df-0fba-4470-ab6a-bf9a75fd7f81/Screenshot+2022-06-17+at+11.47.16+AM.png UX Writing Challenge - Problem- The user feels disappointed and frustrated, possibly even furious in this situation, unsure of what to do next, and expects the best alternative options from the airline. Thought process- My first thought here was to make sure the user feels cared for. I wanted to make sure the message came across as considerate and apologetic in an effort to make amends. The first copy came out way longer than the challenge allowed. There was a limited number of characters allowed so I did shorten it and make sure it adhered to the character count. However, after some more iterations, I decided to go with the third version of it. This is the final copy, it went slightly over the character limit, but “user-centered” design means putting the user first, so here it is. (p.s- I remembered feeling better once handed a small snack bag during one such flight cancelation. Hungry and angry aka “hangry” users are even more irritable…hence the refreshments option was a must-have) https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/69529471-7ba0-49a0-9541-8d4be72e93e0/Screenshot+2022-06-17+at+1.08.33+PM.png UX Writing Challenge Problem- The user needs to be instantly attracted to the app. A working parent almost always is short on time. The copy should be such that it creates delight in the user and makes them feel hopeful and happy that they will be able to keep up with their favorite sports events. Thought process- My thought was to be able to get all the facts and information to the user at a glance. I decided to keep the tone clear and simple without too much gimmick or exclamatory language. Clear, straightforward facts are delivered to the user, who most probably has very little time on hand to explore and find more facts before making a decision to get the app. I am not a big sports fan (apart from the soccer World cup & Tennis Grand slams), but I appreciate clear concise messages. The character limit in this challenge was enough to generate this solution. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/9d69d1e8-6227-461a-bd8e-7d8a56ef1721/Screenshot+2022-06-17+at+2.07.09+PM.png UX Writing Challenge Problem- Errors happen. As a general rule, there shouldn't be any use of negative or condescending language. The word “invalid” sets a negative tone especially when it applies to the user. Thought process- I wanted to try and stay upbeat, or at least neutral. Making sure there was no way the user would feel “blamed” or “scolded”. I tried to also include a suggestion saying “ try again” encouraging the user to ensure it wasn't just a simple typo or spelling error. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/47887520-edc7-42a1-8173-64d6a95fa86f/Screenshot+2022-06-17+at+2.17.47+PM.png UX Writing Challenge - Problem- The goal here is to convince them to subscribe to the service. The user already is a loyal customer of the supermarket, so this could be attractive to them if the message is delivered with care. Thought process- My intention here was to make the user feel a sense of belonging and being cared for. Opening the message with a mention of “ saving time” and following it with the humble, service-oriented message “Allow us to take care of you” served the purpose here. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/bf7ae912-c09a-4128-82c4-1cf9fad86cfc/Screenshot+2022-06-17+at+2.41.52+PM.png UX Writing Challenge - Problem- Loss, in any form is something people want to avoid. They dread it, we dread it. So in this case, the user might be panicking or upset or frustrated about the sudden phone crash. When they reopen the app, they might be anxious or angry and unsure. Thought process- In this situation the first thing I wanted to do was assure the user that we are aware of what happened. “Don’t worry” followed by “ we saved your HARD work” communicated that we valued them and their work. The initial anxiety/ frustration would hopefully subside after reading that initial text. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/01ab6848-790d-4656-a3e5-2d256b142005/Screenshot+2022-06-17+at+3.00.40+PM.png UX Writing Challenge - Problem- The user needs to be notified of this situation immediately. It's imperative to get their attention - fast. Thought process- The initial thought was to use strong scary fear-based messaging. This though has to be used carefully and can be tricky. So after a little more iteration, I decided to keep it formal and factual. “Active Fire” at the beginning was ideal to capture their attention. Again the character count permitted for this challenge was low, and it made this all the more “challenging”. I enjoyed writing this copy and was happy with the outcome. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/9f8c6c2b-4183-49f4-902f-54c592dbcd19/Screenshot+2022-06-17+at+3.10.15+PM.png UX Writing Challenge - Problem- The user is busy at a social event. The goal here is to update them about the game, score, and players at a glance. Thought process- The message had to be delivered quickly, but I wanted to also include a little bit of emotion/exclamation to express the mood of the game and the joy of the fact that their team scored. “ Newcastle reigns!” conveyed the joy, in short, followed by player details. The character limit here was low, making it a very interesting challenge. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/b05896bb-7a1e-458e-9d5c-d6c969fb98ab/Screenshot+2022-06-17+at+3.32.48+PM.png UX Writing Challenge - Problem- The user has to be informed of the upcoming concert in a way that ignites their desire to attend it. Thought process- Concerts almost always feel like a celebration/party. I tried to keep that vibe in the copy, emphasizing the amazing opportunity for them to see their favorite band live “Don’t miss it, enjoy their magic LIVE” I kept it short and sweet, encouraging the user to either book now or explore for more information. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/4c896c44-b422-4abd-9b4f-3ab7e8842ad4/Screenshot+2022-06-17+at+3.39.02+PM.png UX Writing Challenge - Problem- This situation can be troublesome for users, creating a negative feeling or making them feel frustrated that they are going to have to enter a new card or edit the payment method. It’s always annoying to have to do that, and if the language used to convey the message to the user isn’t right it adds to the negative feelings. Thought process- Again it is essential to remember not to have a condescending tone in the copy. I decided to not use any exclamatory language and just kept it simple and neutral. I didn't want to make the user feel alarmed, or that they did something wrong. This should seem like a routine thing, and not a hassle at all. The limited characters made it challenging but it was interesting to complete. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/ed2b6c30-a63d-4b19-8cce-1995f268bc5e/Screenshot+2022-06-17+at+3.42.48+PM.png UX Writing Challenge - Problem- Data mining is the most annoying experience. The goal here is to ensure the user that the information needed is absolutely minimal and only essential to let us find them what they are looking for. Being asked for personal information unnecessarily, often makes the user feel like their privacy is being infringed upon, and we need to clarify that it is not our intention. Thought process- I used language that makes the user feel that they can trust us. Formal, service-oriented, and simple. “Allow us” shows that we are asking permission, not forcing them to give us their information. “We only need” makes sure we emphasize that we need very little information, thereby assuring the user of no hidden data mining intention. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/d04b1391-1ae9-4327-941f-66d7440338bb/Screenshot+2022-06-17+at+3.49.10+PM.png UX Writing Challenge - Problem- The elderly user is trying to buy contact lenses online. The older age group needs a little more trust and assurance in regards to online experience in comparison to others. Thought process- I used the search keywords in the headline and started the body with “Trust us”, trying to create a comfortable, trustworthy environment for them. Mentioning “major insurance accepted” also enforced the same trustworthy energy. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/8c20405a-e9d7-4abb-8c43-50c7c003173c/Screenshot+2022-06-17+at+3.58.14+PM.png UX Writing Challenge - Problem- Convey the message in a concise, clear manner without making the user feel like they made a huge error. Thought process- I started with “Sorry” to keep the tone apologetic and friendly. Following it with suggested next steps made sure the user has a path to follow to solve the issue. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/4f367830-8e3f-4e35-8485-18a8d28aad44/Screenshot+2022-06-17+at+4.06.51+PM.png UX Writing Challenge - Problem- The alert message has to sound like a suggestion, not a command. The user needs to feel like they are in control and the app is merely providing them with choices they could make. It's important to provide all the information through that one message so the user can make an informed decision. Thought process- Since the app also monitors fuel, it would obviously show that he was low on fuel. I kept the tone friendly and casual, suggesting that a break would be best at that point, given all the circumstances. Acknowledging the “6 deliveries” made sure the user feels that the app has taken into consideration all the possible scenarios. The CTA and the “not now” link provides him with options to make any decision he wants. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/869b7f9c-3951-4db8-b811-9c9cda8ab4f1/Screenshot+2022-06-17+at+4.10.30+PM.png UX Writing Challenge - Problem- The user is interrupted in the midst of their task, and they must be frustrated and angry, and maybe disappointed too. The goal here is to inform the user of the sudden shutdown and also ensure that they do not quit the app. Thought process- Being interrupted in the middle of a task can be very disruptive and disappointing, especially if it's online shopping. The message keeps a casual, friendly, upbeat tone, and suggests actions the user could take to help solve the problem. I made sure the user would feel important and included in the problem solving and hopefully this would keep them engaged with the app. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/3e34c42f-7afb-4a23-95c3-ce7ac58fd6fe/Screenshot+2022-06-17+at+4.26.42+PM.png UX Writing Challenge - Make it stand out My version of the Onboarding for FB pages with rewritten copy. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/4aca2aad-23ae-47e9-bfca-4d3868b75f6d/Screenshot+2022-06-17+at+5.22.11+PM.png UX Writing Challenge - Make it stand out The original FB Pages onboarding screens with their copy https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1bac9588-cb68-47be-9e84-db655785e3b2/arrow+left.png UX Writing Challenge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/716c8422-176f-4690-92d2-c42aa3de80ed/arrow+right.png UX Writing Challenge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gopashahanedesign.com/bohemia daily 0.75 2022-08-15 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/47248d60-41ec-4e15-98ad-78bc491d5ff8/Screenshot+2022-06-25+at+5.21.09+PM.png Bohemia Boutique E-commerce App Home page wireframe https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/cb0037fd-c083-4764-85fc-fc4ebbb75712/Screenshot+2022-06-25+at+5.24.14+PM.png Bohemia Boutique E-commerce App Search results page wireframe https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/c8bb0311-ec9d-4dc8-a99b-a371262d8e75/Screenshot+2022-06-25+at+5.24.50+PM.png Bohemia Boutique E-commerce App Shopping bag page wireframe https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/af70823e-8f62-4c81-9919-bb1020392ce1/Screenshot+2022-06-25+at+5.25.10+PM.png Bohemia Boutique E-commerce App User account page wireframe https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/3fad0cd2-b492-4194-9c95-2bff6e33cc56/Screenshot+2022-06-26+at+10.57.46+AM.png Bohemia Boutique E-commerce App - As the sole UX designer, my role included : User research Ideation Prototyping Usability testing Design iterations Tools - Zoom Video/Audio recorder on Iphone Figma Mural Maze Useberry https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/717a707f-8348-417c-ad51-24db53b7ae6b/Screenshot+2022-06-25+at+5.21.09+PM.png Bohemia Boutique E-commerce App - Make it stand out initial Home page wireframe https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/20f9090c-6d58-4030-90f6-939063ed6440/Screenshot+2022-06-23+at+11.41.29+AM.png Bohemia Boutique E-commerce App - Make it stand out Iterated version of Homepage after usability study 1 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/4343ee06-c86b-48d8-bbd7-aa1e9eb76ae5/Screenshot+2022-06-26+at+11.28.06+AM.png Bohemia Boutique E-commerce App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/b6044da2-3ad4-4d86-b8d3-5334667c659c/arrow+left.png Bohemia Boutique E-commerce App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/fdcd928e-9c2b-451c-8075-971da0c98d2e/arrow+right.png Bohemia Boutique E-commerce App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gopashahanedesign.com/iterations daily 0.75 2022-06-26 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/db12e594-763d-4ba9-b7b1-47a9031b02fe/Screenshot+2022-06-26+at+2.27.05+PM.png Iterations bohemia https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/6895a6e8-214e-4d89-8e91-8272cf51dcb4/Screenshot+2022-06-26+at+10.20.54+AM.png Iterations bohemia https://gopashahanedesign.com/uploads daily 0.75 2022-08-14 https://gopashahanedesign.com/bmfnutritionandsafety daily 0.75 2022-08-15 https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657654635907-I12SCU18PD4EZD027941/Screenshot+2022-07-12+at+2.36.46+PM.png BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657654910326-HSLOQ2GH4F3XMOAGK1RN/Screenshot+2022-07-12+at+2.41.13+PM.png BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657655203566-KY674H5CCE4V6SOXBPN1/Screenshot+2022-07-12+at+2.46.16+PM.png BMFnutritionandsafety 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https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657749804149-31R70NTC0YBTXA6BTHNY/Screenshot%2B2022-06-21%2Bat%2B5.50.17%2BPM.jpg BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657749959889-035ZCJB157D5ENKP3WV6/Screenshot%2B2022-06-21%2Bat%2B5.50.23%2BPM.jpg BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657762561062-L7V0AVR66BSMPCXOVNXP/Screenshot+2022-07-13+at+8.35.45+PM.png BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657762646226-CMT27HBOR9ODB3CLUMLS/Screenshot%2B2022-05-27%2Bat%2B9.25.51%2BAM.jpg BMFnutritionandsafety https://images.squarespace-cdn.com/content/v1/623b468c343e520a64563667/1657762907335-IT4HMYDL5P2SYZEX2ZLH/Screenshot%2B2022-06-21%2Bat%2B11.27.02%2BAM.jpg BMFnutritionandsafety 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